Growing Your Small Business With Fresh Eyes
How many times during the day do you use Google? During a recent holiday I noticed that I was using Google on my telephone for so many things. To find restaurants, shops, and even postcodes to enter into my satellite navigation. It’s no surprise that Net Market Share report that Google’s share of global desktop search traffic is [...]
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Does your website have personality? Is it showing that you’re a real person, friendly and a great choice to do business with? Or is it faceless, dull and boring? I wrote before that having no personality is one of the very common small business website mistakes. But why does it matter? Your website often creates [...]
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In my last post, The Great Social Media for Small Business Hoax I explained that it’s important to have your own perfect customer profile. It’s actually the cornerstone to effective small business marketing. Targeting the wrong customer will leave you very frustrated and with poor results. But how do you actually pick the perfect customer and know [...]
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Do you use social media to promote your small business? Fantastic! In that case all of your small business troubles are over – you’ll never be in the feast and famine cycle again! Right? The Hoax Well, actually that’s not true. In fact, it’s a hoax. A hoax that leaves many small business owners [...]
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Do you enjoy selling? I love getting new clients but I’m not a fan of selling. The idea of trying to “close” someone brings me out into a cold sweat. But how can a non sales person avoid the feast and famine cycle? Fortunately several years ago I made a discovery. I was attending a [...]
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Do you drive a car? If so you’ll know that periodically it’s important to take your car for a check up. A professional mechanic will perform a number of services, checks and tests. These will include: changing the oil changing the filters checking the brakes are safe After the check up, your car is ready [...]
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