Growing Your Small Business With Fresh Eyes
I recently read the story of Eclipse, the horse described as the greatest racehorse of all time. Eclipse raced between 1769-1770 and was unbeaten in eighteen races. When Eclipse raced it was never a close finish. He beat other horses by massive distances of one or two miles! It was this amazing ability that gave [...]
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Have you ever been to Walt Disney World or Disneyland Paris? We took our children to Disneyland Paris a few years ago – it was fantastic! From the moment we entered the park we had a superior customer experience. Disney makes a massive effort to ensure everyone loves their visit. The effort stems from the philosophy [...]
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Can you remember the last time you had a great customer experience? Let me share mine with you. My wife ordered a pirate costume for our eldest daughter to wear to a party. It was delayed due to a mistake at the costume company. On the day of the party I thought we would have to leave without it [...]
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Is your website welcoming to new visitors? It needs to be welcoming as your prospective customers will likely visit your website long before they ever walk into your reception. The welcome they receive at your website will create their first impression of your company. If you want to roll out the red carpet ensure your [...]
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It’s great when you get a lead for your small business. But leads don’t pay the bills. They need converting into sales. Regularly nurturing leads into sales helps end the feast and famine cycle. But is that easier said than done? Follow these five laws and you’ll keep turning your small business leads into sales. [...]
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Does your website attract customers or turn them away? A good small business website is a critical part of your marketing. It helps you: attract target customers demonstrate your knowledge generate leads and build a sales pipeline build great customer relationships However, it’s easy to make mistakes which will do the opposite and send prospects running [...]
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