Robert Peters

3 Simple Steps to Add Personality to Your Small Business Website

3 Simple Steps to Add Personality to Your Small Business Website

Does your website have personality? Is it showing that you’re a real person, friendly and a great choice to do business with? Or is it faceless, dull and boring? I wrote before that having no personality is one of the very common small business website mistakes. But why does it matter? Your website often creates …

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The Jeremy Clarkson Guide to Your Perfect Customer

In my last post, The Great Social Media for Small Business Hoax I explained that it’s important to have your own perfect customer profile. It’s actually the cornerstone to effective small business marketing.  Targeting the wrong customer will leave you very frustrated and with poor results. But how do you actually pick the perfect customer and know …

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